NTT DATA and Continual partner to deliver mobility experience solutions in Europe

Continual, a leading provider of cloud-based analytics for connected car and subscriber mobility experience, and NTT DATA, a world leader in consulting and IT services, today announced that they are partnering to deliver technology-driven services to improve the experience for commuters, passengers and drivers utilizing the mobile network along their journeys.

Improving mobile broadband connectivity along travel routes has become a major priority for network operators as a growing number of cars have cellular-enabled features. With the accelerating roll-out of 5G, connected cars are set to be a major growth area for the automotive industry in the coming years. Projections suggest that automotive connections worldwide will increase to 831 million by 2027 and account for over 20% of all IoT connections.

Under the partnership, NTT DATA will integrate Continual’s Mobility Experience Analytics solution into the carrier’s Operational Support Systems (OSS) environment, as well as provide support and consulting services. The cloud-enabled offering, with its embedded AI and machine learning algorithms, will help mobile operators to reconfigure existing infrastructure in order to establish high-quality network experience for users along roads and railways.

The two companies have also revealed that one of the UK’s largest mobile network operators is already a joint customer. Globally, a number of other operators are also engaged in projects to help them implement digital transformation programs.

“We are very pleased to be working together with Continual to jointly apply technology innovation and enhance the business success of our mobile operator customers,” said Roei Haberman, SVP Sales Transformation & Head of TMT at NTT DATA UK. “Continual’s AI-based solutions are already at the heart of the operators’ digital initiatives, which is critical to their success, and we are looking forward to a mutually profitable partnership.”

“We are proud to have the opportunity to partner with NTT DATA to deliver innovative solutions to mobile operators,” said Greg Snipper, CEO of Continual. “NTT DATA’s well-established reputation for innovative data-based solutions is an ideal fit to maximize the benefits of our cloud-based mobility analytics solutions in helping mobile operators succeed with their digital strategies.”


About Continual

Continual provides Connected Car manufacturers and mobile network operators with a unique toolset for analyzing and improving the connected journey experience. Continual analyzes voice and data usage patterns for all subscribers, 24/7, flagging adverse network experiences that affect subscribers and connected vehicles. Using advanced ML it correlates all the important parameters and establishes the impact of these experiences on subscribers. Groundbreaking pattern recognition technology gives visibility into user experience profiles along travel routes, providing vital information to network operators and to businesses serving the Connected Car markets. Continual is headquartered in Caesarea, Israel. For more information, please visit

About NTT Data

NTT DATA is your Innovation Partner anywhere around the world. Headquartered in Tokyo, with business operations in more than 50 countries and regions, we emphasize long-term commitment and combine global reach and local intimacy to provide premier professional services from consulting, system development to business IT outsourcing.

Since 1967, NTT DATA has played an instrumental role in establishing and advancing IT infrastructure. Originally part of Nippon Telegraph and Telephone Public Corporation, its heritage contributed to social benefits with a quality-first mindset. A public company since 1995, the company builds on this proven track record of innovation by providing novel IT solutions to bring results in a greater quality of life for people, communities, and societies around the world.